Exploring Facebook: Likes or No Likes

In my opinion, facebook is one of the most relaxed social media platforms for me to use. I am the most familiar with facebook than any other social media site because I personally use it on a daily basis. Facebook is always updating their new technology and applications that they want their users to use daily. Now today, facebook has over 800 million users who use their social media platform throughout every minute of the day all across the world.

According to the health care strategies article, it states that a business can benefit from facebook because it extends their reputation and expands their branding message. http://www.healthcaresuccess.com/articles/facebook-fundamentals.html This is very beneficial for companies because it facebook becomes another official face for networking and advertising for the business to bring more traffic to their page. It is almost like by organizations utilizing facebook as a resource it creates a very strong link for users and businesses to connect better on a one on one level. 

Facebook even has a technical support system available to help organizations with any concerns or questions they may have about setting up their pages. I think it’s a great idea for employees and employers to find users that are interested in their company and those that they are also interested in for their company.

Health organizations also benefit from creating a  facebook page because users are able to like their page and constantly receive updated posts from the organizations on their timelines. Once an organization has created a facebook page for users to like, they are allowed to:

•  learn about the different upcoming events 
• ways they can help contribute to bettering the organization cause
• receive constant tips on healthy living

These organizations give health information related to their causes and create an atmosphere that makes others feel right at home. The more users like and follow their pages the more traffic they will receive on their timelines and people who are talking about the organizations.

Organizations create posts for people to comment and give feedback on the topics they have created. There are also opportunities for people to create videos, post pictures, like status, and design creative post that are  shared on the organization home page. You can also add music and a variety of symbols to make your page more attractive to others. This allows organizations and users to be more visual with their words and posts through statuses that keep the attention of all users.

While being on facebook I decided to research the American Heart Association. This organization has over 13,000 likes and several of people talking about their organization. The is all sorts of information and links shared about walk tributes, walking plans, fundraising options, and ways users can join in together to find a cure for this disease. I think it is very interesting that organizations make very positive posts and so many followers comment back and forth on the posts.

 However, their posts have not been updated since June 2011 and that hinders the health organization from growing because their interaction with users was lacking very bad. In my opinion, for this organization to attract more traffic and bring more awareness they are going to have to:

•  change their strategy
• set solid goals to achieve
• be consistent in connecting with their users on a regular basis

Overall I like the concept that facebook has and it is a great opportunity for businesses, organizations, and people from everywhere to interact and communicate with each other on a regularly. Especially for health organizations because it’s a free resource and a creative way that they can reach people on different level through social media since most users are using facebook than any other site. What other way to brand and market your organization, if not through the most popular social media platform because it is very beneficial.