Juvenile “Type 1” Diabetes
Almost every knows someone who has diabetes. According to the
National Diabetes Clearinghouse, an estimated 23.6 million people in the United
States and 7.8 percent of the population have diabetes which is a serious and long-life
condition for people to live with. Diabetes is a disorder of metabolism,
basically the way the body uses digested food for growth and energy. Most of
the foods that people eat are broken down into glucose, the form of sugar in
the blood. Glucose is the main source for fuel for the body and for it to get
into cells, insulin must be present. Diabetes means your blood glucose or blood
sugar levels are too high. The three main types of diabetes are:
· Type 1 Diabetes
·
Type 2 Diabetes
·
Gestational Diabetes
Juvenile Diabetes also known as Type 1 Diabetes is an autoimmune disease in which a person’s pancreas will stop producing insulin, a hormone that enables people to get energy from food. It occurs when the body’s immune system attacks and destroys the insulin producing cells in the pancreas, called beta cells. Without enough insulin, glucose builds up in the bloodstream instead of going into the cells. The body is unable to use this glucose for energy. This leads to the symptoms of type 1 diabetes and a person with this disease must take insulin on a daily basis to live.
Juvenile Diabetes also known as Type 1 Diabetes is an autoimmune disease in which a person’s pancreas will stop producing insulin, a hormone that enables people to get energy from food. It occurs when the body’s immune system attacks and destroys the insulin producing cells in the pancreas, called beta cells. Without enough insulin, glucose builds up in the bloodstream instead of going into the cells. The body is unable to use this glucose for energy. This leads to the symptoms of type 1 diabetes and a person with this disease must take insulin on a daily basis to live.
The
exact cause of type 1 diabetes is unknown and can be passed down through
families.
The focus for this health campaign is to
educate parents and youth about the dynamics of Juvenile Diabetes and advocate
healthy food choices and lifestyles. By
campaigning for this chronic disease it will help increase awareness for
Juvenile “Type1” Diabetes and help individuals take back control over their
lives.
"Extended Ju Diabetes Logo"
The target audience for this campaign will be
primarily youth and parents of children who currently have Juvenile Diabetes because
this disease mainly affects children and adults at any age. Juvenile Diabetes
comes on suddenly causing severe dependence by being injected insulin for life,
and carries constant threats of devastating complications.
Since, Type 1 diabetes is a constant challenge to manage this is a great way to provide educational information and ways to help balance insulin doses with this disease. Being healthy and participating in daily activities or exercise will make living with Juvenile Diabetes easier.
Since, Type 1 diabetes is a constant challenge to manage this is a great way to provide educational information and ways to help balance insulin doses with this disease. Being healthy and participating in daily activities or exercise will make living with Juvenile Diabetes easier.
Objectives for Juvenile Diabetes Campaign include the following:
·
Raising awareness
·
Advocating Healthy lifestyles and food
choices
·
Providing educational knowledge
·
Engaging viewers to be interactive
·
Not over doing the content
This logo is a representation of youth and
the parents of children being bold and being able to show signs of hope and
courage against Juvenile Diabetes. The crossed gold ribbon represents
advocates, youth, and parents working together to beat the odds of let this
disease by taking control of their life back through better health and activity
management. Also, Juvenile Diabetes extended logo shows empowerment for the "Type1" users especially children taking a stance to stay on top of taking their insulin because their life matters too.
Youth usually wind down during the evening
around the following times and parents using are preparing the children for
bed. So they have plenty of time to do research and make sure that their child
is receiving proper insulin dosage and basically prepare the next day after the
education lessons are provided.
It is important to communicate with Juvenile
Diabetes viewers and give them the opportunity to speak out, ask questions,
engage in posted stories, share common interest/feedback and keep them coming
back for more information. Bringing awareness to Juvenile Diabetes is extremely
important because it will help youth and parents monitor the disease
accordingly. This will encourage people to have checkups on a regular until
they have better control over their blood sugar. As the disease get more
stable, they will have fewer follow-up visits and by visiting a health care
provider it allows better planning a healthier lifestyle.
The two social media platforms that will be utilized
in launching this campaign are Facebook and Twitter whom are very popular in raising
awareness for this health issue. By
using Facebook, we are allowed to post educational information, healthy tips
for improving your Juvenile diabetes status, creative workout plans, and
management for insulin doses. Twitter allows us to engage our viewers in health
information, monitoring of their diabetes, and ways take back control over
their life by staying on top of their health.
The Juvenile Diabetes original slogan is:
Never Underestimate Diabetes, it’s happening
“1” day at a Time! Fight for Healthy Change
The goal of this slogan was to get viewers to
address and take serious pre-cautions when being diagnosed with Juvenile “Type1”
Diabetes because it plays a major role you being able to function in daily activities
for life. Sometimes you will have to take the fight of Juvenile Diabetes 1day
at a time, but if you learn to manage and monitor it well then you will receive
healthy change.
Juvenile Diabetes Logo:
This logo is a representation of youth and
the parents of children being bold and being able to show signs of hope and
courage against Juvenile Diabetes. The crossed gold ribbon represents
advocates, youth, and parents working together to beat the odds of let this
disease by taking control of their life back through better health and activity
management. Also, Juvenile Diabetes extended logo shows empowerment for the "Type1" users especially children taking a stance to stay on top of taking their insulin because their life matters too.
Campaign Strategies include the following:
1. Providing general and statistical information
2. Expanding the usage of social media to actively engage users
3. Illustrating ways users can make a difference
a. Advocating
b. Donating
c. Telling Your Story
4. Giving a closer insight of how effective Juvenile Diabetes can be if not
carefully monitor
Being able to keep the content interesting
and continuously flowing through the amount of posts and tweets being created
each day will help advocate and raise awareness for our audience. The post will
be executed twice daily, during 2:30p.m. to 3:30p.m. and again during the
evening 8:30p.m. to 9:30p.m. The following times were chosen because youth are
allowed to be educated during their class period times of gym class and given
the ability to participate in healthy workout out activities during school
time.
Youth usually wind down during the evening
around the following times and parents using are preparing the children for
bed. So they have plenty of time to do research and make sure that their child
is receiving proper insulin dosage and basically prepare the next day after the
education lessons are provided.
According to the article, "How to Never Run Out of Social Media Content",” it states creating a calendar that determines
exactly what an organization will plan ahead of time and the order in will in
which social media platforms will be constantly updated. Through this calendar,
the Juvenile Diabetes Campaign will display various types of content and creative
assets that will help spread awareness for the disease. Some of the posts will
include:
·
Information on being diagnosed with Juvenile
Diabetes
·
Test and Self Examinations
·
Management & Monitoring Duties
·
Statistics and Facts about Juvenile Diabetes
·
Questions to ask your doctor
·
Inspirational Videos
The success of the Juvenile Diabetes campaign
will be measured by Kaushik’s three metrics:
- Conversation: Measured by the # of viewer comments and replied posts for each platform
- Amplification: Measured by the # of ReTweets (#JuDiabetes) and # of shares of links or post by Facebook
- Applause: Measured by the # of tweets being favored on twitter and # of likes per post on Facebook
Through the following metrics it will also
help keep track of and analyze demographics and the amount of engagement among youth and parents when viewing educational information on managing
Juvenile Diabetes.
Twitter and Facebook Information:
References:
JDRF (2013). Type 1 Diabetes
Facts JDRF: Improving Lives. Curing Type 1 Diabetes. Retrieved from http://jdrf.org/about-jdrf/fact-sheets/type-1-diabetes-facts/
Jones, Kerry. (2012, January 11). How to Never Run out of Social Media Content. Retrieved
from http://www.blueglass.com/blog/how-to-never-run-out-of-social-media-content/
Kaushik, A. (2011, October 10). Best social media metrics: Conversation,
amplification,
applause, economic value. Retrieved from: http:www.kaushik.net/avinash/best-social-media- metrics-conversation-amplification-applause-economic-val
National Diabetes Information
Clearing House (2012, April 4). Diabetes Overview - National Diabetes
Information Clearinghouse. Retrieved from http://diabetes.niddk.nih.gov/dm/pubs/overview/
Pub Med Health (2013). Type 1
diabetes - National Library of Medicine - PubMed Health. Retrieved from
http://www.ncbi.nlm.nih.gov/pubmedhealth/PMH0001350/#adam_000305.disease.causes
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