Juvenile Diabetes Results Are Here

Juvenile "Type1" Diabetes

The purpose of this Juvenile Diabetes health campaign was to educate parents and youth about the dynamics of Diabetes. This campaign was also responsible for advocating healthy food choices and lifestyles for individuals who live with this chronic disease every day.

My target audience for this campaign did not change because our goal was to help better the lives of youth and parents of children who currently have Juvenile “Type1” Diabetes. However, I believe this campaign did raise more awareness for other individuals who were not aware of this disease.


Campaign Objectives:

• Raise Awareness
• Provide educational knowledge
• Engaging viewers to be interactive
• Not over doing the content on social media

The Campaign Strategies were followed through during this campaign launch, but it became extremely difficult to get users to engage in the posts and provide feedback. The post provided twice during the day reflected information about what juvenile diabetes is and how it affects a person body. Ways people can be more proactive with managing juvenile diabetes by taking their insulin properly, eating healthy, creating exercise plans, and so much more beneficial information.

The Juvenile Diabetes Twitter page (#JuDiabetes) was filled with interesting tweets about Juvenile Diabetes facts, history, questions to ask your doctor, and the opportunity for users to share their inspiring stories about diabetes. The social media platform took a lot of time to engage users and it became very time consuming to keep twitter updated on a regular basis. Getting users to get more actively involve with tweets and re-tweeting of the information was difficult because people are not as familiar with this disease. Our twitter account did not reach a lot of users because there was a limited amount of content in the posts about a disease that is so huge, but yet innocently overlooked by individual’s.

Meanwhile our campaign did not have as much interactive as we would have liked it to be, but we did have a few organizations such as the cancer society, jdrf advocacy, and diabetes association’s inbox for more information.  We also received information about their upcoming events and future ideas for the organizations to possibly work together on.

The Juvenile Diabetes Facebook page for this campaign was interactive and followed the original guidelines. There were appropriate statuses, posts, pictures, work out plans, and facts on Juvenile Diabetes. Viewers shared some of the information with their facebook friends and responded to some of the interesting facts listed about the disease. The goal for our facebook page was to make users more aware of the disease symptoms and facts, but also provide creative ways for our target audience to take back control over their lives in general.

There were comments on Facebook from parents who have children with Juvenile Diabetes and how some of the information was very beneficial to learn. Our Twitter had very little retweets and followers for sharing the Juvenile Diabetes campaign.  I struggled a lot with time management of posting information because I tried to change the times up to get youth and parents more involved since the original times did not work as well. The interactivity for both of these social media sites was not as high as we projected so it really hindered the success of spreading awareness for our campaign.

During the launch of our Juvenile Diabetes campaign our facebook account received over 50 friend requests and about 16 likes of different statuses on a lot of the information. There were also some sharing of different posts and information about diabetes which raised much effectiveness for spreading awareness. The twitter pages only had 4 followers and followed about 12 followers because we would have some people originally following the page in the beginning then suddenly leave from supporting the health issue. I think the lack of followers was due to only have a week to launch the campaign and the sites being so time consuming to keep up with on a regular basis.

Overall, the success of this campaign was measured by how many friends, followers, likes, comments, and sharing of information my sites received. I believe facebook received some pretty interesting feedback especially with people and other health organizations being interested with being our health campaign friend to advocating healthy lifestyles with living with Juvenile Diabetes. Although Twitter did not meet the appropriate success, I believe with full dedication and more supporters then the Juvenile Diabetes Campaign can truly grow. Although the campaign interaction was not the highest I still believe this was a great opportunity to help youth and parents of child with this disease take back control over their life day by day.